We start our strategic planning process with an in-depth analysis of your business’s activities – both digital and non-digital. We look for your strengths, weaknesses, opportunities, weaknesses and threats. We analyze your digital presence and also do a comprehensive analysis of your key competitors. We look at how they are using their digital strategy to advance their business and how it compares to yours.
We then take our findings to our partner client and develop a detailed strategic plan to grow the business on a number of key performance indicators (KPI’s) over a number of pivotal milestones. On set dates we will review the plan and it’s KPI’s and compare with evolving trends and data. We maintain knowledge of topical trends and identify changing consumer behaviour – interpreting and identifying key insights from current data received throughout the planned timeline.